Privacy policy

Last updated: November 1, 2026

PREMIUM VINTAGE WHOLESALE operates this store and this website—including all information, content, features, tools, products, and related services—to provide you, as a customer, with a curated shopping experience (the “Services”). Shopify is PREMIUM VINTAGE WHOLESALE’s platform, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand that your information will be collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified, and therefore cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and what is permitted or required by applicable law:

• Contact information, including name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card numbers, debit card numbers, and financial account numbers; payment card information; financial account information; transaction details; payment methods; payment confirmations; and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, add to your cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including the information you provide in your communications with us; for example, when you submit a customer service inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, which includes information regarding your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, contact us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to implement certain technology and when they collect or process your personal information on our behalf.
• From our partners or other external parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes:

• To provide, personalize, and improve the Services. We use your personal information to provide you with the Services, which includes fulfilling our contract with you, processing your payments, preparing your orders, remembering your preferences and the items you’re interested in, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating your account, maintaining it, and otherwise managing it, arranging shipments, facilitating returns and exchanges, allowing you to post reviews, and to create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes; for example, to send you marketing, advertising, and promotional communications via email, text message, or regular mail, and to show you online ads for products or services on the Services or on other websites, including ads based on items you have previously purchased or added to your cart and other activities on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect potential fraudulent, illegal, unsafe, or malicious activities, investigate them or take action regarding them, protect public safety, and safeguard our services. If you choose to use the Services and register an account, it is your responsibility to keep your account credentials secure. We strongly recommend that you do not share your username, password, or other login information with anyone.
• Communication with You. We use your personal information to provide you with customer service, respond to your inquiries, deliver effective services, and maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable laws or respond to valid legal process, including requests from law enforcement or government agencies; to investigate or participate in civil discovery proceedings, potential or actual litigation, or other adversarial legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include the following:

• To Shopify, vendors, and other third parties that provide services on our behalf (for example, IT management, payment processing, reporting and analytics, customer service, cloud storage, order fulfillment, and shipping).
• To business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to support personalized advertising through third-party services based on your online activity with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share your information to show you targeted advertising and marketing based on your online activity with various merchants and websites. You can exercise your rights to opt out of such uses here.
• When you instruct us, request that we, or give your consent for us to disclose certain information to third parties—such as to ship products to you or through your use of social media widgets or login integrations.
• To our affiliates or other entities within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

Shopify hosts the Services and collects and processes your personal information regarding your access to and use of the Services in order to provide and improve the Services. The information you submit to the Services will be transmitted to and shared with Shopify and third parties, who may be located in countries other than your country of residence, for the purpose of providing and improving the Services. In addition, to help protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use the personal information collected about your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can visit Shopify’s Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information here: Link to the Shopify Privacy Portal.

Websites and External Links

The Services may include links to websites or other online platforms operated by third parties. If you access links to sites that are not affiliated with us or that we do not control, you should review their security and privacy policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public spaces—including information you share on external social media platforms—may also be visible to other users of the Services or those external platforms, without any limitations on its use by us or by third parties. The inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Data on Minors

The Services are not intended for use by children, and we do not knowingly collect any personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request that it be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under the age of 16.

Security and Retention of Your Information

Please keep in mind that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, the information you send us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts or policies.

Your Rights and Your Decisions

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may apply only under certain circumstances. In addition, in certain cases, we may deny your request as permitted by law.

• Right of access or right to be informed. You may have the right to request access to the personal information we hold about you.
• Right to Deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to Correction. You may have the right to request that we correct any inaccurate personal information we hold about you.
• Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.
• Managing Communication Preferences. We may send you promotional emails, which you can unsubscribe from at any time using the unsubscribe option included in the emails. If you unsubscribe, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

You can exercise any of these rights as indicated within the Services or by contacting us using the contact information provided below. To learn more about how Shopify uses your personal information and the rights you may have—including rights related to data processed by Shopify—you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. Under applicable laws, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before accepting such requests from a representative, we will ask the representative to provide proof that you have authorized them to act on your behalf, and you may be required to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact information provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information provided below, or you may file a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s standard contractual clauses or any equivalent contract issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide appropriate notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at victor@premiumvintagewholesale.com. You can find our other contact details in our Contact Information Policy. For the purposes of applicable data protection laws, we are the data controller of your personal information.